We’re talking Tribe!

Progressive Field
The Cleveland Indians. That sentence alone could make people laugh and cry; Possibly at the same time. As a Tribe fan since the beginning ,okay since 1987, I’ve experienced the ups and downs of baseball. Some people laugh when I tell them I’m a Cleveland Indians fan. I’m not embarrassed to wear my Tribe gear in public.
When some people think about the Indians, I wonder if they have trouble naming more than five players in the line up. Sizemore? No. Cabrera? No. Cliff Lee? No. LeBron James? No.
Here’s a typical line up for the Indians: CF Crowe, RF Choo, C Santana, DH Hafner, LF Kearns, 1B Branyan, 3B Peralta, 2B Valbuena, SS Hernandez. Don’t

Asdrubal Cabrera
recognize many players, do you?
The Indians aren’t drawing fans like they used to. In the 1990s the Indians had their highest attendance ever. 1998 and 1999 were the highest attendance recorded in Indians history, 3,467,299 and 3,468,436 respectively. Progressive Field seats 43,405. The Indians attendance in 2009 was 1,776,904 which dropped drastically from their 2008 attendance of 2,182,087. It took Nationals rookie pitcher Stephen Strasburg to draw 32,876 fans.
Even though I enjoy my time at Indians games, it’s obvious that many people don’t even make their way to the stadium. I took a sports marketing class my last semester at Kent State. For the class, I had to create a market plan for the team of my choice with a problem that needed fixed. I obviously picked the Indians and their attendance problem.
The Problem
Based on attendance records from the Indians 2009 season, attendance has dropped drastically. With the trades the team has made and its management changes, fans aren’t behind the Indians like they were in the 1990s. As a result, the franchise is unable to draw a high number of fans to its games and increase profit.
Survey
I created a ten question survey to find out more about Cleveland Indians fans. Participants remained nameless when they took the

Indians sign at Progressive
survey and they could select one answer for each question unless otherwise stated. The survey was completed by more than 70 people within a week. (I know you can’t make changes to an organization based on 70 people, but it’s a start).
The survey showed that 67.9% of those that responded attend Indians games in the months of June/July.
On average, those surveyed pay under $20 to attend a game. The second price range that people purchase tickets in is $29-$20. Over half of the people surveyed attend Indians games on Saturday. Others attend on Friday while no one selected that they attend Monday, Tuesday or Wednesday. Over 80% of those surveyed attend one to five games per season. Only 10.7% attend more than six games a season.

Travis Hafner in 2009
When participants were asked who their favorite past players were, Sandy Alomar and Kenny Lofton received the most votes. When asked who favorite current players were, Grady Sizemore received the most mentions with Asdrubal Cabrera coming in second. (Sad that they are both on the DL).
Those surveyed enjoy promotions and giveaways. The two most common promotions were “Dollar Dog Night” and “Bobblehead Giveaway”. “Student ID” night was a close third. When participants were asked what the Indians needed to do to keep them coming to games, not including management or players, most respondents said the Indians need to win more games. When participants were not complaining about the team losing games, they said ticket prices needed to be lower. Fans won’t attend games to watch a losing team with high ticket prices.
My PeRspective
It’s true, I’ve always thought it would be pretty cool to work for the Indians. I used to work for the AA Affiliate Akron Aeros. I know some of my solutions to the Indians attendance problems may not be possible, but at least I’m making an effort. Please keep in mind, these are just ideas! Don’t knock ‘em until you try ‘em!

Mom and I cheering on the Tribe in Minnesota in 07
All of my ideas are based on my research. I think the Cleveland Indians should create a Grady Sizemore marketing campaign to promote the team.It’s pretty cool to walk through downtown Cleveland and see a larger-than-life LeBron James hanging on a building. Imagine a larger-than-life Grady Sizemore making a diving catch hanging on the side of Progressive Field. People in Cleveland need to get excited and think about the Indians every time they come downtown.
I also think the Indians should create a Sandy Alomar bobblehead since he is the second favorite past player based on my survey. Kenny Lofton was voted the favorite but the Indians are creating a bobblehead of him this season. Sandy is well-liked throughout Cleveland and the Indians organization. Bobblehead costs could be offset by sponsors.
I know these ideas seem like a huge task that might not work, but I feel that something needs to be done. I’m passionate about baseball and my Cleveland Indians.
*All pictures in this post were taken by me for personal use.

Indians Win graphics in center field